Raymond James
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About Raymond James®

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, and are not deposits, are not insured by the  FDIC or any government agency, are not guaranteed by the bank, and are subject to risk and may lose value. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. Liberty Bank and Liberty Investment Services are not registered  broker/dealers and are independent of Raymond James Financial Services.

What a Financial Advisor Does

With a financial advisor in your corner, you have a trusted financial professional who can provide a sound advisory process and a long-term perspective to help you stay focused on your core objectives. Here are some of the key facets:

• UNDERSTAND YOUR CONCERNS
  This means getting to know you and your family by gathering information about your current circumstances, future goals, aspirations and concerns.
• IDENTIFY YOUR FINANCIAL GOALS
  Your plan may be as straightforward as saving for retirement or a child’s education. But you may need a more complex solution, like selling your business and using the proceeds to develop a sustainable plan for retirement income and establish a charitable trust.
• ASSESS YOUR TOLERANCE FOR RISK
  Your advisor will factor in your investment horizon and assess the types and levels of risk you can afford and with which you’re comfortable.
• COLLABORATE WITH YOUR TEAM
  When appropriate, your advisor can also work with your CPA, attorney and other  professionals to help ensure all aspects of your financial and estate planning are addressed.
• DESIGN AND IMPLEMENT AN APPROPRIATE INVESTMENT STRATEGY
  Your financial plan should not be an off-the-rack solution. Your advisor has access to in-depth evaluations of hundreds of potential investments and should offer objective, unbiased recommendations based on what’s best for you.
• MANAGE, MONITOR AND ADJUST YOUR PLAN AS NEEDED
  Financial planning is an ongoing process that requires periodic review. If it becomes necessary to adjust components of your plan in light of changing circumstances and evolving objectives, you’ll make decisions and adjustments together.
• STAY FOCUSED ON LONG-TERM PLANNING
  Your advisor can help keep you apprised of relevant market developments and help you understand their implications. This helps ensure your financial decisions are based on facts and careful research, rather than emotions and market volatility.